It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition
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| Feature |
- What does it do?
- What is it called?
- What so special?
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| Perception |
- What can you safely claim?
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| Problems Solution |
- What is the problem to fix ?
- Does our product or service is fixing it?
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| Function |
- How does it resolve the problem?
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| Advantage |
- Having it versus not having it?
- How does it fix your problem?
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| Benefit |
- How does it make my life better?
- WHAT IS IN FOR ME?
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| Need Fulfilled |
- What emotional or perceived need is fulfilled by this benefit?
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| Proof |
- What is the proof or fact?
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Your USP should be short, sharp and deliver a clear message to your target market. |
Emotion |
- By creating emotional needs you generate the needs to have.
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| USP’s Role |
- Capturing your attention
- Building credibility
- Engaging with customers
- Creating demand
- Adding perceived value
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A clearly constructed and communicated USP through your marketing, sales and staff is an important ingredient in your company’s success.
Remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP will create clarity about your company. |
