Colour Choice
As long as you don't make choices such as white type on a colour background, colour choices are not hugely significant in Home page conversions.
Quick tips on color choices online
- Not all colours look alike on all monitors.
- Best practice is to use a white background for the majority of your text, including your headline and registration form (if there is one). Avoid using dark or brightly colour backgrounds because they are too hard to read against. Unless you have an extremely good reason, black should never be your background colour.
- 80% of men say their favourite colour is blue. More than half of women also say the same thing.
Other colour facts:
- Bright, vivid colours, such as pure red and blue are energizing and outwardly focused.
- Extremely bright, electrifying colours, such as lime green and fuchsia, are festive and dynamic.
- Muted, gray-based colours, such as taupe and blue-gray, are sophisticated and reserved.
- Dark shades, such as deep forest green and navy blue, are dignified and professional.
- Light shades of most colours, such as pink and light blue, are delicate and ethereal.
- Be careful with the colour green because American consumers associate it with money and paying a price. Unless you are an environmental group, green may not be right for you.
- On combining colours: your page should have one dominant colour, with other colours drawing the eyes to particular areas of the page. For a harmonious feel, choose colours from the same family as your dominant colour. Pick two or three colours in different shades of the same colour.
White Space
Rule of thumb: Unless handled carefully white space can actually depress results.
Unlike print ads, which get better results with wide open areas of white space, Web design studies have indicated a negative association between empty space and conversion. |
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