| How Do You Rate on the 6 Essentials? |
| The 6 Essential Multipliers to Build Your Successful Marketing Framework |
| Essential #1 |
The Internet - online is flexible, influential and measureable through every stage. |
| Essential #2 |
Marketing Integration - building perceptions through linked media and process improves individual channels conversion performance. |
| Essential #3 |
Understand Needs - target audience’s needs and pain is critical for designing key levers. |
| Essential #4 |
Users Rule - successful solutions are created from the perspective of the people who will actually use them. |
| Essential #5 |
Creativity linked Technology - only by harmoniously integrating strategy, design and technology will a solution work. |
| Essential #6 |
Constant Improvement - everything can and should be improved whether it be your offer, SEO, interfaces or marketing mix.
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| How do you rate your online and offline strategies from these ‘Essentials’? what is you potential for improvement? |
