| Why Most Email Marketing Does Not Work? |
| Because they don’t follow these Six Rules: |
| Know your Audience |
- Make it relevant
- Make it personal
- Make it worth their while
|
| Get to the Point |
- Be Quick to engage, show me - don’t tell me
- Answer ‘what’s in it for me’
- Don’t sell, inform
|
| Too many words |
- People are too busy for fluff
- Pictures are better than words
- Abbreviate your thoughts
|
| Create a relationship |
- Don’t stop at one brief chat
- Build trust and expectation
- Reward your readers
|
| Plan, Test and Measure |
- Every element, every time
- Broadcast Times and offers
- Clicks and Calls
|
| Clear Outcomes |
- Answer why I should …
- Be clear on the reader’s next step
- Make your Call to Action obvious
|
