I believe that the ultimate balance of Internet Business is in the "mix" of traditional methods of communication and the digital aggregation of interest by individuals and businesses.

Using the power of the Internet to engage and then relying on traditional business principals is a wise thing to convert qualified prospects to clients.

The way we communicate needs to be re-invented.

How many times will you see people sending an email or Txt message rather than talking to each other? Even if they are a few metres apart...

Yes I said it... where is the pleasure of doing business... people hiding behind user names and passwords. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.

Businesses need to realise that the Internet is a platform to promote, sell and trade but you still need to treat it with all responsibility of a "Brick and Mortar" business. Eg. Would you leave anyone in your office or store to sell fakes goods to your own clients?

This is why I still spend time with my clients to discuss over lunch how I can assist them with Digital Marketing and their overall strategy. It is a nice way to get to know each other and I guess being French we would not really do business any other way.

What do you think?

Here is an example below of an organisation that obviously does not spend enough time having lunch with their clients and it is very costly, so I am launching a new "old" product the "Power Lunch".

Email me back and "Let's Do Lunch"!

Didier Grossemy
X2 World - Founder & CEO

eBay fined $66m for selling fake Louis Vuitton goods.

A Paris court has ordered the online auctioneer eBay to pay 40 million euro ($A65.8 million) in damages to Louis Vuitton for selling fake luxury goods online.

The commercial court ruled in favour of six LVMH brands which accused eBay of putting on sale fake handbags, clothes and other luxury goods and of illicit sales of perfumes in a case that began a year and a half ago. eBay, the world's biggest online auctioneer, was ordered to pay 19.28 million euro to LVMH and 17.3 million euro to its sister company Christian Dior Couture for damage to their brand images and causing moral harm.

It must also pay 3.25 million euro to four perfume brands - Christian Dior, Kenzo, Givenchy and Guerlain - for sales in violation of its authorised network. The court barred eBay, which said it will appeal against the ruling, from advertising the cosmetic or perfume brands on its website.

LVMH had argued that eBay had failed to do enough to prevent the sale of counterfeit copies of their goods and that it did not have legal permission to sell its authentic products.

The ruling came amid a flurry of legal action against the online giant, which claims to have some 84 million active users in 39 markets worldwide.

Earlier this month, eBay was convicted by a French court of selling counterfeit goods and ordered to pay 20,000 euro in damages to French luxury group Hermes.

The court ruling, which marked a first in France, found eBay directly responsible for the sale on its website of three Hermes bags including two fakes, for a total of 3000 euro.

France's traditional auctioneers took legal action against the online auctioneer in December, accusing it of encouraging trade in pirated and stolen goods.

A council representing the auction industry also accuses the Internet trader of breaking a French 2000 law that requires all auctioneers to be approved by the state.

According to eBay the total value of items sold on its trading platforms in 2007 was nearly $US60 billion ($A62.5 billion). AFP

Your subscription email address is: {{{email_address}}}
UNSUBSCRIBE | UPDATE PROFILE | PRIVACY POLICY |

This email was sent by X2 Digital 2 Chifley Square, Sydney NSW 2000 Australia | Ph: +612 9238 8125