Questions? FAQ

22 - What do I do next?

Sat, 17 Jan 2009 00:00:00 GMT

Simply fill in this form and we will send you additional infomation.

21 - What is the core X2 business model?

Sat, 17 Jan 2009 00:00:00 GMT

The core model is a digital consulting model or a digital agency. There are three revenue streams each of which grow year on year with significant recurring revenue.

The initial revenue and recurring revenue models are always being reviewed and enhanced.

20 - What about market saturation?

Sat, 17 Jan 2009 00:00:00 GMT

While many businesses have a website already, typically 90% are ineffective for many often observable reasons. From both sides of the industry (clients and service providers) there is so much ongoing change with so much fragmentation that the market is wide open.

There is no dominant player and most service providers are small one or two person operations.

19 - Can I add value to any business?

Sat, 17 Jan 2009 00:00:00 GMT

Yes, most businesses have very similar challenges and objectives (enquiry numbers, conversion rate, average transaction margin, value or frequency, referral and loyalty). Digital strategies can address many of these challenges especially when integrated with off line activities.

The major variable is often the level of client motivation and their willingness to take action.

18 - Are the products and services hard to explain?

Sat, 17 Jan 2009 00:00:00 GMT

No, once you understand the client’s objectives and have examined the gaps in their processes and procedures, your focus is on selling a solution to their core problem(s).

17 - Who are my target customers?

Sat, 17 Jan 2009 00:00:00 GMT

This will vary for each individual. Industry expertise, personal networks and marketing strategy will all have a bearing on this. Most businesses would benefit from an effective digital strategy for marketing, communication or process improvement.

We have observed that in addition to the individual drivers listed above the X2 Partner's personal confidence and experience is often a major factor.

Beginners tend to focus on the vast SME space and sell $5-10,000 digital solutions, business coaches would tend toward $10-25,000 solutions as a complimentary service to their core client base and experienced consultants would work in the $20-100,000 digital development space.

16 - What is the limit of the support?

Sat, 17 Jan 2009 00:00:00 GMT

As you would expect there is a limit to face to face or telephone time. However, if support issues are client focused, we have sufficient resources available if needed. Support packages are also available. Most of the training allows you to move through the material at your own pace and review unclear elements over and over again.

15 - I’m not technical, would this be a barrier?

Sat, 17 Jan 2009 00:00:00 GMT

No, pre-knowledge can be more challenging and often there is un-learning required. What is most important is being on the same wavelength as the customer, and having the ability to quickly understand their business model and to creatively develop and communicate a strategy with something special. This is where X2 can often add additional value.

14 - Do we outsource work?

Sat, 17 Jan 2009 00:00:00 GMT

We have developed strong relationships with dedicated teams around the world to handle complex projects. Our operation is almost working on a 24/7 basis, leveraging our expertise and the internet allows us to offer competitive turnaround and pricing.

13 - How many employees work for X2?

Sat, 17 Jan 2009 00:00:00 GMT

How many resources do you need? We have strategy, design, technology integration, marketing, quality control and admin teams. These teams can be expanded as required.

Our current global team is 150 professionals.

12 - What is the term of the agreement?

Sat, 17 Jan 2009 00:00:00 GMT

The term of the relationship is as long as is mutually agreed. While the arrangement is still mutually productive it is appropriate to maintain the agreement.

11 - What do I get for the investment?

Sat, 17 Jan 2009 00:00:00 GMT

This is clearly stated in the X2 Starter Kit section. But in essence we offer knowledge, strategy, skill development and tools to take advantage of the digital revolution. This intellectual property combined with the tools to achieve measureable outcomes is a powerful combination.

Secondly, you have access to our ongoing strategy, support, training and product development. In such a fast moving environment it is good to know that it is not all up to you. These developments can be new product training material or screen casts, improved strategy, or new products or releases.

Obviously, there are also the initial start up deliverables associated with branding, website, email set up, stationery and training.

10 - What is my ongoing commitment?

Sat, 17 Jan 2009 00:00:00 GMT

There is no commitment moving forward. After one year there is a hosting fee for your website, but there are no levies, contributions or fees.

The X2 model is based on your activity. If you are not applying digital strategies that require our products or services there is no cost. If there is no activity for six months and no good reason for the inactivity we would discuss with you what their intentions are moving forward.

09 - What happens if X2 disappears?

Sat, 17 Jan 2009 00:00:00 GMT

We are a Public company and have big plan for the future. Due to our low cost structure, zero debt and effective business model, this prospect is remote. Despite this, no 100% guarantee can ever be made.

But think about it... we are providing you all our knowledge and entire solution upfront (within 5 Days). You have no obligations to use X2 on an exclusive basis, you are free to use any providers therefore your risks are substantially reduced.

08 - How many licensees does X2 plan to have?

Sat, 17 Jan 2009 00:00:00 GMT

The forecast is almost impossible to determine as we are working on a global delivery of our services. As scale brings great advantage, it would be hoped that everyone would benefit from the skills, experience and systems that would flow from gradual expansion.

07 - How do X2 Partners avoid competition with each other?

Sat, 17 Jan 2009 00:00:00 GMT

With almost an unlimited pool of prospective clients and various X2 licensees positioning their services individually, the likelihood of competitive quotations is low.

X2 is nurturing a collegiate approach and this would also minimize potential competitive issues.

06 - Do I have a territory?

Sat, 17 Jan 2009 00:00:00 GMT

Yes, anywhere in the world! You receive an International license allowing you to provide your services anywhere in the world. In some cases you may work with other partners or your personal network could take you to far away opportunities. The Internet is borderless, so is an X2 Partner License.

Furthermore, while there could be similarities in various approaches, your business will uniquely reflect your own brand, choices and personality. You could be operating next door to another X2 Partner and not be affected by it.

05 - How do I find interested prospects?

Sat, 17 Jan 2009 00:00:00 GMT

Lead generation is important in any business, as everyone is different X2 provides you lead generation strategies to suit your style and budget.

04 - Will X2 supply me with prospective clients?

Sat, 17 Jan 2009 00:00:00 GMT

We refer all enquiries to our Partner network based on their geographic location and expertise. We also suggest appropriate lead generation strategies suited to your personal outcomes.

03 - Is this just a selling role?

Sat, 17 Jan 2009 00:00:00 GMT

Any sales professional would see the difference between being an X2 Partner and a sales job. The most important difference is that you are building your own asset base, your own brand and your own business – this is not simply selling. While understanding client’s needs, and matching and presenting the solutions by combining appropriate products and services, the role is more a consulting role than a direct sales role.